Archive for August, 2011


A Critical House Raffle task for the Homeowner and Nonprofit

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Recently, I was asked this question: What is the most critical task in the house raffle process for the homeowner verses the nonprofit organization? First of all, remember that a school, a church, or a nonprofit organization can run a house raffle (in most states). So for the sake of answering this question directly, let’s say a nonprofit wants to hold a house raffle fundraiser and a homeowner wants to sell their home through a raffle.

 The critical, and most difficult task for the homeowner is to connect with the right organization to run the raffle. The homeowner must not be satisfied with the first organization that is willing to do this; the homeowner must be sure that the organization has what it takes to pull it off. The organization must have the motivation, the manpower, and the financial strength to get all the required tickets sold in order to have a successful raffle and hold a drawing. The homeowner does not want to sit on their property for 6 months only to be back at square one if the organization fails. 

Conversely, the organization (school, church, nonprofit) holding the house raffle fundraiser has a different challenge. I believe its most critical challenge is to find sponsorship money to cover the cost of advertising. Unless the organization has an enormous database of donors who will buy tickets, or it can get free publicity, it will need to rely on advertising to get the word out.

So, homeowners, and nonprofits out there, be sure you do your homework before you start!!

To your success!
Diane Giraudo McDermott

Categories : Just the Tips
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A Bonus With Raffle Ticket Buy

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At your open houses at the prize home, you could offer ticket buyers a gift certificate to a local restaurant. Talk to restaurant owners and see if they will give you 80 gift certificates for $25.00 each. In exchange for these gift certificates offer the restaurants a radio tag on your radio advertising for the house raffle. This allows the restaurant to promote their business without out-of-pocket expense, and it gives the nonprofit organization a tool to entice ticket buyers to buy when they visit the prize home instead of putting off until a later date.

When people put things off until a later date they often forget about their intention to buy. It’s much better to have them buy when they’re viewing the prize home.

Desert Academy is doing this right now with Fuddruckers World’s Greatest Hamburgers at – check it out.

To your success!
Diane Giraudo-McDermott

Categories : Just the Tips
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What Others Are Saying:

“The book really does take you through the entire process. I feel like Diane holds your hand from beginning to end from qualifying the grand prize home to what happens after the drawing. I’m a homeowner and I’ve had difficulty selling my beautiful home. Now I know what it takes to sell my home in a raffle. I know exactly what type of nonprofit I need to partner with on my house raffle and what to expect. I’m excited to get started.”

-Karen L. Furguson, Homeowner in Tucson, Arizona

"Consulting with Diane by phone has been invaluable. Her knowledge on the subject of house raffles is enormous, and she has really given us a better understanding of the process as we move forward with our house raffle. She has been more than willing to take the time needed in answering all of our questions. After consulting with Diane, we feel we have a much better chance of putting together a successful house raffle and are excited about making it happen."

Chip Thompson, homeowner in Rehoboth, Delaware

"'I Sold My House in a Raffle' is an excellent example of creative marketing. The best marketers think "out of the box" and Diane shows that you can really sell your house in a raffle!"

-Ali Pervex, International Best Selling Author, 'Get Your Black Belt in Marketing',

“What a great marketing tool! This is a hot new method to get a property sold. My clients love this idea—I already have my first raffle house lined up. I’ll use Diane’s process to get and sell more listings.”

Jack C. Rosemary – California Real Estate Broker, 26 years experience

“I attended Diane’s workshop on February 27th, and she’s got it all together. Not only does she know how to pull off a house raffle but you can tell that she was a teacher because she knows how to convey the information. She broke the process into bite-size pieces and gave us exercises to complete so we were involved. Before anyone attempts a house raffle, they should attend Diane’s workshop–there’s more to it than one could imagine.”

-Ron Thomas, Real Estate Investor for 20 years, Albuquerque, New Mexico