Archive for June, 2012

Jun
16

Do or Die!

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Hey did everyone see the live broadcast of Nik Wallenda’s historic walk across Niagara Falls on a tight rope? At one point, I felt I was doing this walk, and I wanted to cry out, “I can’t do this any more – come get me.” Scary stuff. It’s difficult to understand why anyone would want to take such risks, but I like his comment about reaching for your goal and making it happen. And it really is one focused step at a time. That’s all he had to do was take one focused step at a time, and that’s true of reachng any goal–wouldn’t you agree?

PHOTO: Daredevil Nik Wallenda became the first person to walk across Niagara Falls on a high wire on June 15, 2012.

In a house raffle, I tell my workshop attendees that the nonprofit must have the mindset of do or die. What I mean by this is that they either get the required number of tickets sold or they will have spent the money, time, and effort for naught. Some house raffles are set-up that if not enough tickets are sold, then the winner and the nonprofit split the profit leaving the homeowner with nothing. In that scenario what real incentive does the nonprofit have to get all the tickets sold? Not much. Do or die is the right equation to success! So as the homeowner, don’t let the nonprofit create a raffle formula that gives them a profit if they don’t get all the required tickets sold. Such a raffle formula is a recipe for mediocre performance.

To your success!

Diane Giraudo McDermott

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Jun
13

5 Musts a Nonprofit Should Consider in a Grand Prize Home

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Hello, and what a gorgeous weekend in Albuquerque, New Mexico. I took my foster dogs for a romp in the Sandia Mountains–they loved it!

I post often about the homeowner interested to raffle a home, but today I want to focus on the nonprofit, the church, or the school that is embarking on this fundraiser. Five things to consider in a Grand Prize Home: ONE, make sure the home has a wow factor. TWO, make sure the home is in a location with substantial population so people can come and see the home. Stay away from a very secluded home. THREE,  make sure the owners of the are willing to take the home off the market during the raffle. FOUR, make sure the owners will allow open houses. FIVE, make sure the value of the home makes for a winning raffle formula. For example, if the appraised value of the home is one million, do you (the nonprofit, church, school) have the ability to sell enough tickets to cover the cost of the home and make a substantial amount for your organization? Make sure you have a winning raffle formula.

To your success!

Diane Giraudo McDermot

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Jun
09

Grand Prize Home is Underwater!!

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I enjoyed the week in Santa Fe, New Mexico looking at properties and of course shopping in all of those great stores in the plaza.Well, the temperature here in New Mexico is up there and at 7,000 feet I pulled out my big hats to stay out of that hot sun.

Busy week with several homeowners interested to talk about raffling their home that is underwater. I’m not speaking literally, gurgle gurgle, but a home that say appraises for $400,000, but the mortgage is $450,000. This is not the perfect scenario for a grand prize home because the nonprofit (charity) in most cases, will award the homeowner the appraised value, not  the amount of the mortgage. This makes sense since the nonprofit is essentially purchasing the home so why should it pay more than the appraised value for the home.  Think of it this way–you’re looking for a 4 bedroom home to buy,  and you expect that the price of the homes you look at will be based on what other comparable homes have sold for in that same area. You don’t expect the price to be based on the amount of the mortgage. Many people refinance their homes and take out cash increasing the mortgage amount, and many  homes have gone underwater just because the real estate prices have dropped.

So should you forget about raffling off your home if it is underwater? Well, not so fast. There may be a way for you to get more than the appriased value if you offer more value to the nonprofit than the appriased value of the home. For instance–let’s say you are in the advertisng business and you can offer your services to the nonprofit for a fee. The nonprofit runs the raffle, and the principal of the nonprofit might be able to use your services for the promotion of ticket sales, and your fee might help to bridge the gap between the appriased value of your home and the mortgage amount. Be sure you have a spectacular grand prize home because not all homes make for a good grand prize. The nonprofit does not want a grand prize that ticket buyers are not willing to risk their money to win.

To your success!

Diane G. McDermott

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What Others Are Saying:

“The book really does take you through the entire process. I feel like Diane holds your hand from beginning to end from qualifying the grand prize home to what happens after the drawing. I’m a homeowner and I’ve had difficulty selling my beautiful home. Now I know what it takes to sell my home in a raffle. I know exactly what type of nonprofit I need to partner with on my house raffle and what to expect. I’m excited to get started.”

-Karen L. Furguson, Homeowner in Tucson, Arizona

"Consulting with Diane by phone has been invaluable. Her knowledge on the subject of house raffles is enormous, and she has really given us a better understanding of the process as we move forward with our house raffle. She has been more than willing to take the time needed in answering all of our questions. After consulting with Diane, we feel we have a much better chance of putting together a successful house raffle and are excited about making it happen."

Chip Thompson, homeowner in Rehoboth, Delaware

"'I Sold My House in a Raffle' is an excellent example of creative marketing. The best marketers think "out of the box" and Diane shows that you can really sell your house in a raffle!"

-Ali Pervex, International Best Selling Author, 'Get Your Black Belt in Marketing', www.blackbeltinmarketing.com

“What a great marketing tool! This is a hot new method to get a property sold. My clients love this idea—I already have my first raffle house lined up. I’ll use Diane’s process to get and sell more listings.”

Jack C. Rosemary – California Real Estate Broker, 26 years experience

“I attended Diane’s workshop on February 27th, and she’s got it all together. Not only does she know how to pull off a house raffle but you can tell that she was a teacher because she knows how to convey the information. She broke the process into bite-size pieces and gave us exercises to complete so we were involved. Before anyone attempts a house raffle, they should attend Diane’s workshop–there’s more to it than one could imagine.”

-Ron Thomas, Real Estate Investor for 20 years, Albuquerque, New Mexico