Archive for September, 2012

Sep
05

House Raffle Tip for a Nonprofit

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Hello all,

I hope you had a great 3 day weekend. I went for a long hike with friends – loved it.

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Today I want to share a tip that can greatly help get the word out about your house raffle fundraiser to people in your local area. Although my book emphasizes that it’s critical to spread the word beyond your local community, you really want to do both.

So here’s the tip: Contact local printers to make 6 foot vinyl banners announcing your house raffle, and ask that they donate the cost of making the banner to the nonprofit. This is a tax write-off for the printer–give them a donation slip. Then contact commercial business owners whose buildings or block walls have good visibility from the highway – ask them if they will allow you to hang the banner on the building. You can assure them that the installation will be done without making any holes in the building or wall. You can do this by tying the banner down with cords and stakes in the ground.

This will require that you drive around and look for numerous commercial sites that will work for this, and then begin calling them. This is more difficult that finding a printer, but it can be done. For the last house raffle I coordinated, we had 6 banners throughout the city, and 4 could be seen from the interstate. You can offer the commercial building owner these perks: Place the name of their business as a sponsor on the house raffle tickets and on the house raffle website.  Place their business brochures or coupons on the sponsor table in your grand prize home for visitors to pick-up on open house days. These perks will help promote the business of those that allowed you to place banners on their buildings.

Banner on commercial building.

So there you go, a simple way to get the word out at virtually no cost to the nonprofit.

To your success!

Diane Giraudo McDermott

Categories : Just the Tips
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What Others Are Saying:

“The book really does take you through the entire process. I feel like Diane holds your hand from beginning to end from qualifying the grand prize home to what happens after the drawing. I’m a homeowner and I’ve had difficulty selling my beautiful home. Now I know what it takes to sell my home in a raffle. I know exactly what type of nonprofit I need to partner with on my house raffle and what to expect. I’m excited to get started.”

-Karen L. Furguson, Homeowner in Tucson, Arizona

"Consulting with Diane by phone has been invaluable. Her knowledge on the subject of house raffles is enormous, and she has really given us a better understanding of the process as we move forward with our house raffle. She has been more than willing to take the time needed in answering all of our questions. After consulting with Diane, we feel we have a much better chance of putting together a successful house raffle and are excited about making it happen."

Chip Thompson, homeowner in Rehoboth, Delaware

"'I Sold My House in a Raffle' is an excellent example of creative marketing. The best marketers think "out of the box" and Diane shows that you can really sell your house in a raffle!"

-Ali Pervex, International Best Selling Author, 'Get Your Black Belt in Marketing', www.blackbeltinmarketing.com

“What a great marketing tool! This is a hot new method to get a property sold. My clients love this idea—I already have my first raffle house lined up. I’ll use Diane’s process to get and sell more listings.”

Jack C. Rosemary – California Real Estate Broker, 26 years experience

“I attended Diane’s workshop on February 27th, and she’s got it all together. Not only does she know how to pull off a house raffle but you can tell that she was a teacher because she knows how to convey the information. She broke the process into bite-size pieces and gave us exercises to complete so we were involved. Before anyone attempts a house raffle, they should attend Diane’s workshop–there’s more to it than one could imagine.”

-Ron Thomas, Real Estate Investor for 20 years, Albuquerque, New Mexico