Archive for September, 2013


House Raffle Preparation

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Hello All,

A quick and easy way to get a mouse out of your house that I found on the internet, and it works. We’ve had some unusually heavy rainstorms and a mouse made it’s way into my house. I took an empty toilet paper roll, creased the edge on two sides so that the inside of the roll is not an “O” shape, but a “D” shape. I smeared peanut butter on the end of the roll, and placed it on the edge of my stove with the roll hanging off the edge about 2 inches. Below the edge of the roll, I placed a tall 20″ trash can. Within 10 minutes, the mouse went for the peanut butter and tumbled into the trash can below. Take the can to an open field, or by the river, lake or creek and let the mouse go free.  This is faster and less cruel than the D-con or snap traps.

Recently, I met with a nonprofit looking to do a house raffle in New Mexico, and another nonprofit in Louisiana. They’re in the preparation stage, and I recommended that they set aside 90 to 120 days for preparation before the start of ticket sales. If the nonprofit does not need to find sponsorship money for advertising, then 90 days may be enough time to find a prize home and secondary prizes,  create the website, set up ticket sale locations, apply with the gaming board, and create a marketing plan. Check out my Nonprofit Checklist on this site–it’s free!

To your success!

Diane Giraudo McDermott

Categories : Just the Tips
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Bad Publicity for a House Raffle

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Hello All,

Well, the Land of Enchantment is dripping wet! Our usual dry weather has been blessed with lots of rain, and we’re loving it. It feels like Oregon these days.

Yesterday I noticed an article on the internet about a hosue raffle run by a highschool raising funds for needed renovations. This is a great cause, and the local community will certainly support this type of raffle. However, the article contained information that could hurt ticket sales, and for that reason I’m not mentioning the name of the raffle or even the state where the raffle is taking place.  The writer stated that approximately 3,000 tickets had been sold, and if 6,000 tickets are not sold by X date, then the raffle will need to be cancelled. Yikes!! That’s a big negative for ticket buyers. That statement will not incentivise people to buy, it will incentivise people to wait and see.

I caution everyone out there working on a house raffle to be careful what you say to the media. Publicity is king and good publicity is the best way to get tickets sold, but statements like the above, will make buyers hold. Sure, most house raffles have a minimum number of tickets that they must sell in order to hold their drawing, but don’t emphasize this. Put it in the raffle rules which ticket buyers should recieve a copy of, and let it rest. 

I imagine the writer of the article, and the person being interviewed thought by making that stataement, it would create a push for people to buy so the raffle would not get cancelled, but that isn’t the way human nature works. People buy a raffle ticket primarily to win, then their second motivation is to help the cause, but they don’t want the bother of  buying a ticket, the raffle is cancelled, and now they have to wait and trust that they will get their money back.

If you are asked: How many tickets do you need to sell in order to hold a drawing? In this case, the answer is: “We need to sell 6,000 and we’re confident that we will get them all sold. However, anything you can do to pass the word would be appreicated.” You are confient, even if you’re ticket sales are trailing, the marketing plan you have in place should include additional pushes to get tickets sold, and you must be incorporating them all the way to the end. Does the jockey on a horse that is trailing in a race give up? No, because the race is not over, and the horse could still win.  Come out of the gate running, and run to the finish line.

To your success!

Diane Giraudo McDermott



Categories : Just the Tips
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What Others Are Saying:

“The book really does take you through the entire process. I feel like Diane holds your hand from beginning to end from qualifying the grand prize home to what happens after the drawing. I’m a homeowner and I’ve had difficulty selling my beautiful home. Now I know what it takes to sell my home in a raffle. I know exactly what type of nonprofit I need to partner with on my house raffle and what to expect. I’m excited to get started.”

-Karen L. Furguson, Homeowner in Tucson, Arizona

"Consulting with Diane by phone has been invaluable. Her knowledge on the subject of house raffles is enormous, and she has really given us a better understanding of the process as we move forward with our house raffle. She has been more than willing to take the time needed in answering all of our questions. After consulting with Diane, we feel we have a much better chance of putting together a successful house raffle and are excited about making it happen."

Chip Thompson, homeowner in Rehoboth, Delaware

"'I Sold My House in a Raffle' is an excellent example of creative marketing. The best marketers think "out of the box" and Diane shows that you can really sell your house in a raffle!"

-Ali Pervex, International Best Selling Author, 'Get Your Black Belt in Marketing',

“What a great marketing tool! This is a hot new method to get a property sold. My clients love this idea—I already have my first raffle house lined up. I’ll use Diane’s process to get and sell more listings.”

Jack C. Rosemary – California Real Estate Broker, 26 years experience

“I attended Diane’s workshop on February 27th, and she’s got it all together. Not only does she know how to pull off a house raffle but you can tell that she was a teacher because she knows how to convey the information. She broke the process into bite-size pieces and gave us exercises to complete so we were involved. Before anyone attempts a house raffle, they should attend Diane’s workshop–there’s more to it than one could imagine.”

-Ron Thomas, Real Estate Investor for 20 years, Albuquerque, New Mexico