Do or Die!


Hey did everyone see the live broadcast of Nik Wallenda’s historic walk across Niagara Falls on a tight rope? At one point, I felt I was doing this walk, and I wanted to cry out, “I can’t do this any more – come get me.” Scary stuff. It’s difficult to understand why anyone would want to take such risks, but I like his comment about reaching for your goal and making it happen. And it really is one focused step at a time. That’s all he had to do was take one focused step at a time, and that’s true of reachng any goal–wouldn’t you agree?

PHOTO: Daredevil Nik Wallenda became the first person to walk across Niagara Falls on a high wire on June 15, 2012.

In a house raffle, I tell my workshop attendees that the nonprofit must have the mindset of do or die. What I mean by this is that they either get the required number of tickets sold or they will have spent the money, time, and effort for naught. Some house raffles are set-up that if not enough tickets are sold, then the winner and the nonprofit split the profit leaving the homeowner with nothing. In that scenario what real incentive does the nonprofit have to get all the tickets sold? Not much. Do or die is the right equation to success! So as the homeowner, don’t let the nonprofit create a raffle formula that gives them a profit if they don’t get all the required tickets sold. Such a raffle formula is a recipe for mediocre performance.

To your success!

Diane Giraudo McDermott

Categories : Just the Tips

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What Others Are Saying:

“The book really does take you through the entire process. I feel like Diane holds your hand from beginning to end from qualifying the grand prize home to what happens after the drawing. I’m a homeowner and I’ve had difficulty selling my beautiful home. Now I know what it takes to sell my home in a raffle. I know exactly what type of nonprofit I need to partner with on my house raffle and what to expect. I’m excited to get started.”

-Karen L. Furguson, Homeowner in Tucson, Arizona

"Consulting with Diane by phone has been invaluable. Her knowledge on the subject of house raffles is enormous, and she has really given us a better understanding of the process as we move forward with our house raffle. She has been more than willing to take the time needed in answering all of our questions. After consulting with Diane, we feel we have a much better chance of putting together a successful house raffle and are excited about making it happen."

Chip Thompson, homeowner in Rehoboth, Delaware

"'I Sold My House in a Raffle' is an excellent example of creative marketing. The best marketers think "out of the box" and Diane shows that you can really sell your house in a raffle!"

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“What a great marketing tool! This is a hot new method to get a property sold. My clients love this idea—I already have my first raffle house lined up. I’ll use Diane’s process to get and sell more listings.”

Jack C. Rosemary – California Real Estate Broker, 26 years experience

“I attended Diane’s workshop on February 27th, and she’s got it all together. Not only does she know how to pull off a house raffle but you can tell that she was a teacher because she knows how to convey the information. She broke the process into bite-size pieces and gave us exercises to complete so we were involved. Before anyone attempts a house raffle, they should attend Diane’s workshop–there’s more to it than one could imagine.”

-Ron Thomas, Real Estate Investor for 20 years, Albuquerque, New Mexico