Publicity is King


Hello all,

Everyone can run an ad, even the Boston Strangler could run an ad, but publicity cannot be bought. That’s why it is so powerful. Publicity will outshine an ad in response every time. If a TV or Radio personality will interview the nonprofit director, or even the homeowner about your house raffle, this will bump up your ticket sales, add credibility to your raffle, and get you noticed. Try and hit all of the local networks, and radio stations, but if you have a compelling story, go for  national recognition as well. Remember that house raffle in Maryland that was followed by a national reporter, the nonprofit sold something like 7,000 tickets in only 72 days.

This week I was interviewed by Erica Viking on KIOT Coyote Radio 102.5. This is how that happened. The opening event of the Desert Academy house raffle at http://www.WinaNewMexicoHome.com/ was covered by remote radio with Erika Viking. I met Erica during the event and later she contacted me for an interview about how I got involved with house raffles and what prompted me to write the book about it. 

So every time the nonprofit does something that is newsworthy, it should push for publicity–a story in the newspaper, a TV or radio interview–and send out press releases often. Even if the newsworthy happening is other than the house raffle, stick a blurp about the house raffle in there at the end. Why? Because whatever the need of the nonprofit may be, the net proceeds from the house raffle will help to meet that need.

To your success!
Diane Giraudo McDermott

P.S. If you yelled for 8 years, 7 months and 6 days, you will have produced enough sound energy to heat one cup of coffee.

Categories : Just the Tips

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What Others Are Saying:

“The book really does take you through the entire process. I feel like Diane holds your hand from beginning to end from qualifying the grand prize home to what happens after the drawing. I’m a homeowner and I’ve had difficulty selling my beautiful home. Now I know what it takes to sell my home in a raffle. I know exactly what type of nonprofit I need to partner with on my house raffle and what to expect. I’m excited to get started.”

-Karen L. Furguson, Homeowner in Tucson, Arizona

"Consulting with Diane by phone has been invaluable. Her knowledge on the subject of house raffles is enormous, and she has really given us a better understanding of the process as we move forward with our house raffle. She has been more than willing to take the time needed in answering all of our questions. After consulting with Diane, we feel we have a much better chance of putting together a successful house raffle and are excited about making it happen."

Chip Thompson, homeowner in Rehoboth, Delaware

"'I Sold My House in a Raffle' is an excellent example of creative marketing. The best marketers think "out of the box" and Diane shows that you can really sell your house in a raffle!"

-Ali Pervex, International Best Selling Author, 'Get Your Black Belt in Marketing', www.blackbeltinmarketing.com

“What a great marketing tool! This is a hot new method to get a property sold. My clients love this idea—I already have my first raffle house lined up. I’ll use Diane’s process to get and sell more listings.”

Jack C. Rosemary – California Real Estate Broker, 26 years experience

“I attended Diane’s workshop on February 27th, and she’s got it all together. Not only does she know how to pull off a house raffle but you can tell that she was a teacher because she knows how to convey the information. She broke the process into bite-size pieces and gave us exercises to complete so we were involved. Before anyone attempts a house raffle, they should attend Diane’s workshop–there’s more to it than one could imagine.”

-Ron Thomas, Real Estate Investor for 20 years, Albuquerque, New Mexico